Two thirds of all internet traffic is generated by organic search and is what users see after they look for a specific term and find related results, also known as SERP (Search Engine Results Page). Most online businesses are aware of the potential value SEO provides and is an industry that is filled with a wide range of players from hyper-intelligent “white hat” consultants to “dark hat” firms who offer vague explanations and big promises of the work they do.
SEO also known as search engine optimisation is a practice of optimising your website to appear more prominently on search engines such as Google, Yahoo and Bing.
Relevancy of SEO Keywords
When creating content for your site, it should be filled with relevant and interesting to potential and current customers. If there are a certain amount of topics that a customer could possibly be interested in, your site should include those topics on your site. This will provide your customers with better content and your site will be indexed by search engines that will offer a more targeted content and will increase the relevancy of that content.
Friendly with All Devices
Many search engines consider a website’s responsive design and features that allow the site to work efficiently over many devices. It is essential to provide your customers with an effective mobile experience, which will improve the search performance of your site.
The Importance of Mechanics
The importance of article headlines, page titles, image tags, links and other factors will create a huge difference in how search engines rank your site. The structure plays a big part of the mechanics of each site and there are multiple tools and online training that can help you with this including Yoast SEO plugin for WordPress that will help structure your content as well as maximise your SEO performance.
